E-Commerce Specialist
I help clients build and automate e-commerce stores
Building smart solutions and experiences that drive growth
- 6 E-Commerce Stores Built
- 5 CMS Platforms Experience
- 10+ Projects Completed
- 99% On-Time Delivery
ABOUT ME
Hi, I’m Michael Angelo Waje, but you can call me Micko. I’m an IT graduate with a strong passion for Technology and E-Commerce, and I have one year of experience in IT technical support. This role made me highly familiar with a wide range of tools, systems, and user interfaces across various platforms and applications.
With six stores built and over 10 projects completed, I bring not just technical expertise, but also clear communication, adaptability, and a strong sense of ownership to every project. I believe in systems that work, details that matter, and results that last.
Let’s build something that sells and scales through smart solutions, user-focused design, and data-backed strategies. Whether it’s streamlining processes, enhancing customer experience, or growing your online presence, I’m here to turn ideas into outcomes. If you’re looking for someone who’s as invested in your goals as you are, let’s connect.
Workstation
ASUS Flow X13 · 3 Screens · 300 Mbps Fiber
Technical Skills
API & APP Integration
Connect third-party apps and services to e-commerce platforms using API configurations and built-in integrations.
HTML, CSS & JS
Customize Shopify, BigCommerce , and WordPress themes with precision, guided by a solid grasp of front-end fundamentals. Using AI tools and prompt-driven workflows, I turn design goals into clean, responsive layouts. Fast and efficient
On-Page SEO
Implement SEO best practices. By optimizing meta tags, headings, URLs, and canonical structures to improve visibility and ensure technical consistency.
Theme Customization
With a basic overview of HTML, CSS, and JS, I can interpret code and customize themes across Shopify, BigCommerce, and WordPress. AI tools and prompt workflows help me build efficiently and adapt designs with ease.
Workflow Automation
Design and troubleshoot automated flows that sync data, trigger emails, and streamline operations. Using tools like Pop Ups Banner, Klaviyo, SmartrMail, and AI-assisted logic, I ensure every step fires reliably and supports business goals.
Tools & Plug-ins
Canva
Create clean, brand-aligned visuals using Canva. Whether it’s website imagery, banners, or marketing assets, each design supports business goals and maintains visual consistency.
Elementor
Build responsive, UX & conversion-focused layouts using Elementor’s visual editor. With custom styling, section logic, and plugin compatibility, I create pages that balance design precision with performance.
Email Marketing
Set up and optimize automated email flows for e-commerce, using tools like Pop Up, Banners, Klaviyo and SmartrMail. From order-triggered campaigns to branded templates, I ensure timely, targeted communication that drives engagement.
Form Builder
I build simple, effective forms with WPForms, Jotform, and more. Connected to tools like Shopify, WooCommerce, CRMs, and Google Sheets. They collect the right info and trigger smart follow-ups automatically.
WooCommerce
Customize WooCommerce stores to match brand goals and user experience needs. From theme tweaks to plugin setups, I ensure smooth product management, checkout flows, and integration with marketing and automation tools.
CMS Platforms
Amazon
Design Amazon Storefronts that align with brand visuals and product strategy. My layouts highlight key offerings, support conversions, and maintain consistency across marketplace assets.
BigCommerce
Configure BigCommerce stores to align with brand goals and user experience standards. Using Stencil and raw HTML, I customize themes for precise layout control and visual consistency. I also troubleshoot layout, integration, and performance issues to ensure smooth navigation, optimized SEO, and dependable store performance.
Maropost
Set up Maropost for marketing automation by integrating third-party apps and configuring discount rules, email campaigns, and customer journeys. I also handle basic theme customization to align with brand visuals and ensure smooth platform usage.
Shopify
Customize Shopify themes, manage apps, and optimize store settings to match brand goals and improve user experience. I handle product listings with attention to SEO, layout, and variant logic. This ensures smooth storefront performance and reliable store operations.
WordPress
Customize BigCommerce themes to match brand visuals and UX goals. From layout adjustments to product listings and app integrations, I ensure smooth navigation, optimized SEO, and dependable store performance.
WORK EXPERIENCE
E-Commerce Specialist
June 7 – November 26, 2025
Responsibilities
- Customized theme code using Liquid, HTML, CSS, and JavaScript
- Redesigned website layout and UI to enhance visual appeal and user experience
- Managed metafields for dynamic product and content configuration
- Configured and integrated third-party applications to enhance store functionality, customized to client requirements
- Created a dedicated section and pages for the sale promotion, configured discounts, and developed a specific collection for the sale
- Posted and updated products from SellerCloud to Shopify
- Resolved front-end bugs across the Shopify store
- Provided ongoing technical support and maintenance on an on-call basis
- Collaborated with stakeholders to implement new features and optimize performance
E-Commerce Specialist
June 5 – June 7, 2025
Responsibilities
- Redesigned website layout and UI to enhance visual appeal and user experience
- Customized theme code using Liquid, HTML, CSS, and JavaScript
E-Commerce Specialist
June 16 - July 1, 2025
Responsibilities
- Developed and structured a clean, minimalist online store with a user-friendly layout for seamless navigation
- Customized theme code using Liquid, HTML, CSS, and JavaScript to meet specific design and performance needs
- Configured metafields to support advanced filtering and search capabilities
- Integrated third-party applications to enhance store functionality and customer experience
- Edited and optimized product images, and trained the store owner on the editing process for future updates
- Provided ongoing technical support and maintenance on an on-call basis
Telecommunication Company
E-Commerce Specialist (White Label)
May 24 – December 24, 2025
Responsibilities
- Managed and maintained Three BigCommerce stores, Maropost store, and WordPress websites
- Built the Warehouse Clearance store from using BigCommerce, tailored to the company’s branding
- Developed WordPress site to showcase and introduce new brand lines
- Redesigned website layouts and UI based on stakeholder-approved mockups, enhancing visual appeal and user experience
- Redesign and create some of the pages using Zeno Page Builder and its widgets to improve layout and user experience
- Customized theme code using Stencil CLI, HTML, CSS, and JavaScript to implement unique features and design changes
- Diagnosed and resolved front-end and back-end issues across BigCommerce stores to ensure smooth functionality
- Managed forms using Jotform across multiple e-commerce stores for lead capture and client intake
- Provided ongoing technical support, maintenance, and troubleshooting across all platforms
- Managed communications with third-party app and BigCommerce support to maintain smooth operation and minimize downtime
- Collaborated closely with stakeholders to implement new features, and optimize performance
Security Camera Brand
E-Commerce Specialist (White Label)
June 30 – July 1, 2025
Responsibilities
- Structured and designed a single-page layout to showcase AI-powered CCTV solutions
- Integrated product catalogs and technical specifications into the store layout
- Edited the website to align with brand identity and improve user experience
- Designed and edited product images for clarity, consistency, and visual impact
- Ensured mobile responsiveness and cross-browser compatibility across the website
- Collaborated with stakeholders to refine product presentation and improve conversion flow
Starlink Accessory Brand
E-Commerce Specialist (White Label)
July 13 – July 20, 2025
Responsibilities
- Collaborated with stakeholders to build a WordPress website showcasing our Starlink accessories brand and products
- Complete product listings—including images, variants, pricing, and titles, for Starlink accessories from BigCommerce to WooCommerce
- Strategically crafted SEO-optimized product descriptions using AI prompts to improve organic search performance and brand relevance
- Implemented custom code to add a “Downloads” tab on product pages for user guides and manuals
- Created product categories and applied tags to improve user navigation
- Identified and resolved bugs across the site
- Ensured mobile responsiveness and cross-browser compatibility
Marine Tech Company
E-Commerce Specialist (White Label)
May 24 – December 4, 2025
Responsibilities
- Edited theme to customize layout, styling, and functionality
- Integrated essential apps and plugins to enhance functionality
- Created and configured discount rules for promotional campaigns
- Set up email automation using SmartrMail to improve customer engagement
- Collaborated closely with stakeholders to implement new features and optimize store performance
Amazon - BBQ Grill Brand
E-Commerce Specialist (White Label)
July 23 – July 27, 2025
Responsibilities
- Created and customized Amazon Storefront to align with brand identity and product strategy
- Edited and designed product and category images for storefronts to ensure visual consistency and appeal
- Listed and optimized products on the Amazon storefront to boost visibility and sales
E-Commerce Specialist
December 1 – December 5, 2025
Responsibilities
- Developed HTML/CSS product descriptions on eBay, ensuring alignment with brand identity and visual consistency
- Implemented responsive layouts optimized for desktop, tablet, and mobile devices
- Collaborated with stakeholders to refine messaging and uphold brand standards
- Troubleshot layout and styling issues to guarantee cross-browser compatibility and smooth user experience
- Enhanced customer trust by delivering clear, visually inviting product listings
PROJECTS
PROJECT WORKFLOW
1. Consultation & Understanding
I take time to understand your goals, challenges, and business needs—so every solution is aligned, purposeful, and built to perform.
2. Strategy & Planning
I develop a detailed plan outlining the best approach, timelines, and milestones—providing clarity and confidence throughout the project.
3. Execution & Development
I put the plan into action, executing each step with care and precision to ensure high-quality results that align with your goals.
4. Review & Delivery
We collaborate to review the work, make any necessary refinements, and deliver a polished final product that meets or exceeds your expectations.
5. Ongoing Support
I offer continuous support and maintenance to keep your store running smoothly, adapting to your evolving business needs and ensuring long-term success.
SERVICES
Store Builder
Designing user-friendly stores with responsive layout and SEO structure
Conversion Focused
Apply layout strategies, visual cues, and call-to-action placements that guide visitors toward completing purchases and increase overall sales performance.
On-Brand Visuals
Create a cohesive visual identity with consistent colors, fonts, and imagery that strengthen brand recognition.
On-Page SEO Structure
Implement optimized headings, URLs, and metadata to improve search visibility and product discoverability.
Responsive Design
Build layouts that adapt seamlessly to mobile, tablet, and desktop, ensuring a smooth shopping experience on any device.
UX-Focused Layouts
Design layouts that guide customers smoothly from browsing to checkout, reducing friction and improving conversions.
Store Management
Managing listings, inventory, admin, and content to keep stores efficient and scalable
Admin & Back-End Tasks
Configure chat, FAQs, or ticketing systems to make customer communication simple and effective.
Content & Blog Updates
Publish and refresh posts, guides, and resources that engage customers and strengthen SEO performance.
Customer Support Setup
Configure chat, ticketing, or FAQ systems to streamline client communication.
Inventory & Order Support
Track stock levels and monitor orders in real time to minimize oversells, delays, and customer complaints.
Product Listings
Add and optimize product pages with accurate descriptions, images, and categories for easy navigation.
Store Support
Maintaining store reliability through targeted fixes, speed tuning, and data protection
App Integration & Setup
Connect and configure third‑party apps or plugins to extend store functionality.
Backup Service
Create and maintain regular backups, ensuring a safe restore point in case of errors or data loss.
Bug Fixes & Troubleshooting
Diagnose and resolve errors, broken features, or display issues that affect store performance.
Custom Code Features
Offer basic custom code tweaks to improve your store’s functionality. Like small layout changes, adding custom design, or adjusting features to better fit your needs.
Performance Optimization
Fine‑tune speed, caching, and CDN settings to deliver faster load times and smoother shopping.
FREQUENTLY ASKED QUESTIONS
Can you redesign an existing store?
Yes. I can refresh layouts, improve branding, and optimize performance without disrupting your current setup.
How do you prefer to communicate?
I’m highly effective in chat-based communication, especially when it comes to planning, sharing ideas, and following documented instructions. I’m detail-oriented and responsive, which helps keep things clear and efficient. I’m also open to calls when needed, particularly for listening to feedback or discussing broader goals.
How do you structure your pricing?
Pricing depends on the scope, platform, and complexity of the project. I offer fixed rates for defined tasks and hourly options for ongoing support. After reviewing your requirements, I’ll provide a clear, itemized quote with no hidden fees.
How long does it take to build a store?
Timelines vary based on scope, but most builds take 1–3 weeks. Rush options are available for smaller setups.
LET'S CONNECT
For clear and well-documented communication, I prefer chat or email. Calls can be arranged when necessary for verification or important confirmations.