AVAILABLE FOR WORK

E-Commerce Specialist

I help clients

Michael Angelo Waje

Building smarter systems and experiences that drive growth

ABOUT ME

Hi, I’m Michael Angelo Waje, but you can call me Micko. I’m an IT graduate with a strong passion for Technology and E-Commerce, and I have one year of experience in IT technical support. This role made me highly familiar with a wide range of tools, systems, and user interfaces across various platforms and applications.

With six stores built and over 20 projects completed, I bring not just technical expertise, but also clear communication, adaptability, and a strong sense of ownership to every project. I believe in systems that work, details that matter, and results that last.

Let’s build something that sells and scales through smart solutions, user-focused design, and data-backed strategies. Whether it’s streamlining processes, enhancing customer experience, or growing your online presence, I’m here to turn ideas into outcomes. If you’re looking for someone who’s as invested in your goals as you are, let’s connect.

Workstation

ASUS Flow X13 · 3 Screens · 300 Mbps Fiber

Tecnical Skills

With a basic overview of HTML, CSS, and JS, I can interpret code and customize themes across Shopify, BigCommerce, and WordPress. AI tools and prompt workflows help me build efficiently and adapt designs with ease.

Customize Shopify, BigCommerce , and WordPress themes with precision, guided by a solid grasp of front-end fundamentals. Using AI tools and prompt-driven workflows, I turn design goals into clean, responsive layouts. Fast and efficient

Connect third-party apps and services to e-commerce platforms using API configurations and built-in integrations. From syncing order data to triggering automations, I ensure systems communicate smoothly and troubleshoot issues with speed and precision.

Design and troubleshoot automated flows that sync data, trigger emails, and streamline operations. Using tools like Pop Ups Banner, Klaviyo, SmartrMail, and AI-assisted logic, I ensure every step fires reliably and supports business goals.

Implement SEO best practices. By optimizing meta tags, headings, URLs, and canonical structures to improve visibility and ensure technical consistency.

Tools & Plug-ins

Customize WooCommerce stores to match brand goals and user experience needs. From theme tweaks to plugin setups, I ensure smooth product management, checkout flows, and integration with marketing and automation tools.

Build responsive, UX & conversion-focused layouts using Elementor’s visual editor. With custom styling, section logic, and plugin compatibility, I create pages that balance design precision with performance.

Set up and optimize automated email flows for e-commerce, using tools like Pop Up, Banners, Klaviyo and SmartrMail. From order-triggered campaigns to branded templates, I ensure timely, targeted communication that drives engagement.

I design clean, easy-to-use forms using WPForms, Jotform, and more. They’re built to capture the right info and trigger smart follow-ups automatically. Whether it’s growing your leads or simplifying your workflow, I make forms that do more than just collect data. They drive results.

Create clean, brand-aligned visuals using Canva. Whether it’s website imagery, banners, or marketing assets, each design supports business goals and maintains visual consistency.

CMS Platforms

Customize Shopify themes, manage apps, and optimize store settings to match brand goals and improve user experience. I handle product listings with attention to SEO, layout, and variant logic. This ensures smooth storefront performance and reliable store operations.

Configure BigCommerce stores to align with brand goals and user experience standards. Using Stencil and raw HTML, I customize themes for precise layout control and visual consistency. I also troubleshoot layout, integration, and performance issues to ensure smooth navigation, optimized SEO, and dependable store performance.

Customize BigCommerce themes to match brand visuals and UX goals. From layout adjustments to product listings and app integrations, I ensure smooth navigation, optimized SEO, and dependable store performance.

Design Amazon Storefronts that align with brand visuals and product strategy. My layouts highlight key offerings, support conversions, and maintain consistency across marketplace assets.

Set up Maropost for marketing automation by integrating third-party apps and configuring discount rules, email campaigns, and customer journeys. I also handle basic theme customization to align with brand visuals and ensure smooth platform usage.

WORK EXPERIENCE

Scuba Choice

E-Commerce Specialist

June 7, 2025 – Present (On-call)

Responsibilities

  • Redesigned website layout and UI to enhance visual appeal and user experience
  • Integrated third-party apps for advanced store functionality
  • Resolved front-end and back-end bugs across the Shopify store
  • Customized theme code using Liquid, HTML, CSS, and JavaScript
  • Managed metafields for dynamic product and content configuration
  • Provided ongoing technical support and maintenance on an on-call basis
  • Collaborated with stakeholders to implement new features and optimize performance
Spearfun

E-Commerce Specialist

June 5 – June 7, 2025

Responsibilities

  • Redesigned website layout and UI to enhance visual appeal and user experience
  • Customized theme code using Liquid, HTML, CSS, and JavaScript
The Room 501

E-Commerce Specialist

June 16, 2025 – Present (On-call)

Responsibilities

  • Developed and structured a clean, minimalist online store with a user-friendly layout for seamless navigation
  • Integrated third-party applications to enhance store functionality and customer experience
  • Customized theme code using Liquid, HTML, CSS, and JavaScript to meet specific design and performance needs
  • Configured metafields to support advanced filtering and search capabilities
  • Provided ongoing technical support and maintenance on an on-call basis
  • Edited and optimized product images, and trained the store owner on the editing process for future updates
Telecommunication Company

E-Commerce Specialist (White Label)

May 24, 2025 – Present (On-call)

Responsibilities

  • Managed and maintained Three BigCommerce stores (AU, UK, and Warehouse), one Maropost store, and WordPress websites
  • Redesigned website layouts and UI based on stakeholder-approved mockups, enhancing visual appeal and user experience
  • Built the Warehouse Clearance store from the ground up using BigCommerce, tailored to the company’s branding
  • Managed forms using Jotform across multiple e-commerce stores for lead capture and client intake
  • Redesign and create some of the pages using Zeno Page Builder and its widgets to improve layout and user experience
  • Developed a brochure-style WordPress site to showcase and introduce new brand lines
  • Diagnosed and resolved front-end and back-end issues across BigCommerce stores to ensure smooth functionality
  • Customized theme code using Stencil CLI, HTML, CSS, and JavaScript to implement unique features and design changes
  • Provided ongoing technical support, maintenance, and troubleshooting across all platforms
  • Collaborated closely with stakeholders to implement new features, and optimize performance
Security Camera Brand

E-Commerce Specialist (White Label)

June 30 – July 1, 2025 (On-call)

Responsibilities

  • Structured and designed a single-page layout to showcase AI-powered CCTV solutions
  • Integrated product catalogs and technical specifications into the store layout
  • Edited the website to align with brand identity and improve user experience
  • Designed and edited product images for clarity, consistency, and visual impact
  • Ensured mobile responsiveness and cross-browser compatibility across the website
  • Collaborated with stakeholders to refine product presentation and improve conversion flow
Starlink Accessory Brand

E-Commerce Specialist (White Label)

June 30 – July 1, 2025 (On-call)

Responsibilities

  • Collaborated with stakeholders to build a WordPress website showcasing our Starlink accessories brand and products
  • Complete product listings—including images, variants, pricing, and titles, for Starlink accessories from BigCommerce to WooCommerce
  • Strategically crafted SEO-optimized product descriptions using AI prompts to improve organic search performance and brand relevance
  • Implemented custom code to add a “Downloads” tab on product pages for user guides and manuals
  • Identified and resolved bugs across the site
  • Ensured mobile responsiveness and cross-browser compatibility
  • Created product categories and applied tags to improve user navigation
BBQ Grill Brand

E-Commerce Specialist (White Label)

July 23 – July 27, 2025

Responsibilities

  • Created and customized Amazon Storefront to align with brand identity and product strategy
  • Edited and designed product and category images for storefronts to ensure visual consistency and appeal
  • Listed and optimized products on the Amazon storefront to boost visibility and sales
Marine Tech Company

E-Commerce Specialist (White Label)

May 24, 2025 – Present (On-call)

Responsibilities

  • Edited theme to customize layout, styling, and functionality
  • Integrated essential apps and plugins to enhance functionality
  • Created and configured discount rules for promotional campaigns
  • Set up email automation using SmartrMail to improve customer engagement
  • Collaborated closely with stakeholders to implement new features and optimize store performance

PROJECTS

Scuba Choice

Spearfun

The Room 501

Muriatech (Dev Store)

STOREFRONT WORKFLOW

1. Discovery

I take time to understand your brand, goals, and audience. Through detailed consultations and research, I gather insights that guide the design process.

2. Design

I start creating visually striking and strategic designs, turning ideas into clear visual concepts that reflect your brand.

3. Development

I turn designs into fully functional websites that ensure responsiveness and flawless performance across all devices.

4. Launch

I thoroughly test the website to ensure flawless function before launch and provide ongoing support to maximize your online presence.

SERVICES

Store Builder

Creating visually stunning, user‑friendly websites built for easy navigation.

UX-Focused Layouts

Conversion Focused

On-Brand Visuals

Store Management

Manage listings, admin tasks, and daily store operations for smooth performance.

Product Listings

Inventory & Order Support

Admin & Back-End Tasks

Store Support

Fix bugs, resolve issues, and apply app or code solutions tailored to your store.

Bug Fixes & Troubleshooting

App Integration & Setup

Custom Code Features

FREQUENTLY ASKED QUESTIONS

I design and optimize e-commerce stores across Shopify, BigCommerce, Amazon Store Front, and WordPress. From theme customization and product listings to email marketing, automation, and troubleshooting, I deliver clean, conversion-focused solutions that align with your brand.

I begin by reviewing your goals and assets, then outline a clear workflow. I prioritize efficiency, communicate proactively, and iterate until everything aligns with your brand and objectives.

Pricing depends on the scope, platform, and complexity of the project. I offer fixed rates for defined tasks and hourly options for ongoing support. After reviewing your requirements, I’ll provide a clear, itemized quote with no hidden fees.

I work with Shopify, BigCommerce, and WordPress, customizing themes, managing product listings, and integrating apps to match brand goals and improve user experience.

I’m highly effective in chat-based communication, especially when it comes to planning, sharing ideas, and following documented instructions. I’m detail-oriented and responsive, which helps keep things clear and efficient. I’m also open to calls when needed, particularly for listening to feedback or discussing broader goals.

LET'S CONNECT

For smooth and focused collaboration, I prefer chat-based or email communication. These channels help ensure clarity when reviewing plans, sharing documentation, and tracking progress. Phone or video calls can be arranged for identity verification or to confirm key details when necessary.

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